Want to partner with social media influencers in Australia to promote your products and services? Want to understand which influencers are the best fit for your business?In this article, you’ll find out how to begin with influencer marketing campaigns.
Identify potential social median influencers in Australia
First, it’s supportive to understand what kinds of social media influencers in Australia you’ll face. While there’s no defined guideline for categorizing them, one general way to refer to them is by the size of their social media following:
- Mega-influencers are those with millions of followers. They’re typicallyextremely famous people like Kendall Jenner, who feature more than 93 million followers on Instagram alone.
- Macro-influencers range between 100K and 1 million followers; for example, Jeff Bullas, who has 560K followers on Twitter.
- Micro-influencers have scarcer than 100K followers. They’re a bit hard to describe because even someone with 1,000 followers can be an influencer.
You can also classify influencers by type, including:
- Journalists
- Bloggers and vloggers
- Famous people (actors, musicians, etc.)
- Experts/thought leaders from your position
- “Regular” individuals, such as regular social media users who are acquiring online influence organically
Use Influencer Marketing Tools
The coolest and fastest way to find lots of possible social media influencers is to use influencer marketing tools. Many of the tools also allow you research the influencer at the same time. Typically, influencer marketing tools will at least provide you a snapshot of their social presence, such as:
- Fan and follower numbers
- Engagement rates
- Relevant links to blogs, other social channels, and so on
- Location
- Follower details, particularly demographics like age and gender
Reach Out to Social Media Influencers
Once you’re firm which prospective influencers you want to partner with, you’re prepared to reach out. Personalize your pitch and show them you know and like them, which will help augment the chances of collaboration.
For the best support regarding social media marketing in Sydney, the best way forward is to consult a leading social media agency in Sydney that can provide you with the full-fledged support regarding influencer marketing.
There are lots of ways you can reach out to influencers. Beginning with the fastest and easiest method, use a platform that relates you and the influencers you want to work with. Influencers join these marketplaces to find work opportunities.
Collaborate on Campaign Execution
Your influencer marketing campaign must preferably come from a close collaboration between you and the influencer. Be specific, influencers are influential as their audiences like their content. And influencers have a really good idea of how to generate campaign content that will reverberate with their audience in an authentic way. That’s how they’re able to rise in influence and followers.
So while you can ask an influencer to help market your product, you can’t command how they should market it. After all, if the content about your product is professed as inauthentic, trust will break down and could have an oppressive effect on both you and the influencer.
