Gone are the days when Instagram was only confined to posting pictures and videos. Times have changed drastically and it has transformed into an ultimate platform for avid users, varying from entertainment-seekers to career-oriented opportunists.
With almost 1 billion profiles, Instagram has created a benchmark for fulfilling all spheres of requirements coming from different users. You can pretty much limit your usage to sharing your life with friends and acquaintances, using your feed as a business profile to expand your business or display creative content on social media.
However you wish to make use of Instagram, it’s always beneficial to adopt certain tips and techniques which will not only beautify your feed but also promote your brand.
Listed below are some tips to make your Instagram feed look more fascinating!
- Make use of Instagram features
Sometimes, showcasing unique content on Instagram becomes really time-consuming and takes a lot of effort. This is where Instagram features come in handy. Specifically curated to amplify the content, Instagram has come up with a number of features that are very easy to use.
Features such as usage of live videos, Instagram stories, geo-tagging and various filters to choose from enhance the quality of your profile and make it appear more appealing.
Users appreciate your regularity and diverse content and this is what makes you stand apart amidst the crowd.
The ongoing 24-hour pattern of Instagram stories gives your users major FOMO in case they miss it. Hence, they are hooked onto your feeds. This increases your audience and ultimately the dwell-time.
2) Embed your Instagram feed on website
Embedding Instagram feed on your website is a very smart and strategic decision to showcase social proof to your website visitors about your brand’s credibility. It not only accentuates your feed but also engages more audience to your website.
This is a multipurpose strategy by means of which, you can customize your content to make it appear visually-appealing.
You can use a social media aggregator and display tool which are highly responsive. They collect relevant content from all your social media platforms and display it on your website in real-time.
It has many other features such as personalizing options, a powerful moderation panel to filter out all the unwanted content, a robust Analytic feature which helps you keep insight into your user-engagement.
3) Showcase beautiful experiences relevant to your brand
When you want to expand your business and build an impressive Instagram feed, subjecting your feed only to your content is not necessary. Your user will find other relevant content meaningful, and it will enhance the overall look of your feed.
You don’t necessarily need to be a photographer or display something highly artistic. You can be minimal yet create a statement.
User-generated content is highly appreciated as people relate themselves to it. It also builds social-proof and certifies authenticity.
Also, when they see other user’s content is displayed on a popular Instagram page, they tend to want the same for themselves. In this race, they engage in posting the content specific to our brand. This grows our business and is an excellent strategy of marketing.
4) Post at the right time
When it comes to posting on Instagram, you should make a fool-proof strategic plan so that your content is received by the maximum number of audience.
Every brand’s audience is located in different geographical areas with varying time zones. The followers are unique and divided by boundaries.
In order to build a sizeable Instagram feed, you must figure out a personalized time which is appropriate to display your content and achieve the desired results.
You can take the aid of your insights and Instagram analytics for this purpose, and schedule your posts for optimal user-engagement.
5) Create a tone-specific theme for your Instagram feed
Choosing a catchy theme for your feed and sticking to it is an integral strategy. This way, if the users like it, they will visit your feed again and again.
When selecting a tone, you can go as crazy as you want or keep it subtle! Your theme can be bold and vibrant, minimalistic with a monochromatic tone, pastel with subtle hues or anything you wish to choose.
People will engage in your content only if they find it appealing and interesting. If they find it boring, then they wouldn’t mind forgetting about you.
Your Instagram feed should be fun, enigmatic, cheerful and leave an effective impression on your users. You can also select the core-colors of your feed or display contrasting colors.
Lastly,
Keep in mind that it is your Instagram feed. You can always personalize your Instagram feeds according to the look and feel of your brand.
Do not hesitate to experiment with your feed. The users are always in search of raw and authentic content!
